Maison
Privée
Preserved to
perfection, inaccessible
Maison Privée is a Haussmann duplex of rare integrity — original 1882 parquet floors, a coffered ceiling in the grand salon untouched for a century, and a private terrace looking directly at the Eiffel Tower across the Champ de Mars. The conservation classification was comprehensive: no surface could be altered, no wall repositioned.
The paradox was acute. The property was extraordinary, yet buyers touring it consistently failed to connect. The historic interiors — absent of modern context — felt more like a monument than a home. Two previous campaigns had attracted interest but generated no offers. The market read the property as a restoration project rather than a residence.
Our brief was the most intellectually demanding of the series: demonstrate to a sophisticated European buyer that 1882 and 2024 were not in conflict — that heritage and modern luxury life were not opposites but, in this particular address, the same thing.
“We work within the constraints of history. The art is making those constraints feel like privileges.”
— Heritage Lead, Aura Creative
Heritage Reimagined
Room by Room
The grand salon — 85 m² of preserved Haussmann splendour. Original coffered ceiling, six-metre heights, four floor-to-ceiling windows facing the Eiffel Tower. Before: heavy tapestries and Victorian furniture had reduced this room to a museum. After: pared back to its architecture, with a single bespoke cream and warm stone palette that allowed the century-old bones to breathe and the Eiffel Tower view to anchor every composition.
Three Weeks in
Paris
Heritage Assessment & Intelligence
Days 1–4We began not with aesthetic references but with constraints. A conservation architect from the Mairie de Paris 7e reviewed every surface with us, cataloguing precisely what could and could not be touched. This constraint map became our creative brief. We then turned to buyer intelligence: interviewing four senior brokers who worked the Rue de Varenne corridor and analysing the rejection profiles of the two previous campaigns. The consistent feedback was that buyers could not imagine living in the property — only visiting it.
Deliverables
- Conservation constraint map
- Broker intelligence report
- Rejection analysis
- Buyer persona definition
Fourteen Days. Two Offers.
Days to Sale
From private placement to signed acte
Competing Offers
Both above the €28.5M ask
Of Ask Achieved
Final close at €27,645,000
Buyers Invited
Four cities, one invitation list
After two failed campaigns with traditional agencies, Aura Creative understood the soul of this property in a way no one else had. The images they produced made us fall in love with our own home all over again — and so did the buyers.
Pierre-Henri M. · Fondateur · Groupe Privée, Paris
